How do you convert a well lived-in house to a showplace that gets buyers’ attention?
Home staging is a proven marketing advantage to maximize a home’s value to sell quickly and for top dollar by appealing to most buyers. Aesthetic improvements enhance the look and feel-good emotion in each room so buyers will want to buy your house.
Unless your home already has curb appeal and is in move-in condition, you may lose out to nearby houses that show well. There’s nothing sadder than a For Sale sign that stays up month after month until real estate agents stop showing it.
Thank you for the excellent job you did in staging my house. I [should] have sought out your assistance before I put my house on the market. I lost several potential buyers by waiting. It showed off as a much more spacious house after we made the changes you recommended. Shortly after staging, we received our first offer–by then the house had been on the market for almost 4 months.
I am thrilled with everything you did to stage my home for sale! My house looks so much better. I received multiple offers, it sold in 19 days at almost full asking price [in a buyers’ market] and the buyers had looked at 52 homes!
There’s a psychology to home buying. People want to fall in love with their new home.
Staging is a proven marketing advantage
Don’t just take my word for it.
- This month (April 2018), RESA released its latest data, showing that 250 staged homes (with asking prices up to $1.5 million) in varying markets across the country, all sold between 1 percent and 9 percent over list price.
- According to a Coldwell Banker Real Estate Corp. survey, staged homes usually sold 6% above the asking price and spent less time on the market than unstaged homes.
- Homes staged before listing spent 90% less time on the market than their nonstaged competition, according to the Real Estate Staging Association.
- Barbara Corcoran, real estate mogul, says staging can raise your selling price from 5% to 20%.
Staging is an investment that pays for itself. Unstaged homes cannot compete with their staged counterparts and they tend to linger on the market. Buyer interest goes down when houses remain unsold.
As an analogy between staged and unstaged houses, take two comparable cars for sale: One was detailed inside and out and looks showroom new; the other is dirty and has dents and scratches. Which one would sell for top dollar? Which one would you buy?